Sample statement (made-up sample data)

Agent Statement

2026-10-19 to 2026-10-25 (America/Edmonton)

6 Not allowed
1 Can't tell
7 Allowed
2 Not checked

Money at risk, Not allowed: 86.80 CAD

Actions recorded: 7. By your agents: 4. By people: 1. By the platform: 1. Could not tell who: 1. Spend rows: 18.

Spend recorded in this period: 664.90 CAD.

Your rules at a glance

Not allowed Daily cap 3 Not allowed; 5 Allowed.
Can't tell Monthly cap 1 Allowed; 1 action we could not link to one agent.
Not allowed Ask before big raises or new campaigns 1 Not allowed; 1 change followed every rule.
Not allowed Off-limits campaigns 1 Not allowed; 1 change followed every rule.
Not allowed Where it may run 1 Not allowed; 1 change followed every rule.

Each agent this period

Ads agent (agency AI): Not allowed. At least one action or budget broke this agent's rules.
Email assistant: Can't tell. 1 action(s) could not be attributed and may be this agent's.

What happened

Verdict	Date	Who	What	Money	Record
Not allowed	2026-10-21	Ads agent (agency AI)	Set a daily budget of 90 CAD, above the cap of 60. Rule: daily_cap · rules version sample-1	30 CAD	set-1021
Not allowed	2026-10-21	Ads agent (agency AI)	Raised daily_budget from 45 to 90, more than 30% without your approval. Rule: needs_approval · rules version sample-1		set-1021
Not allowed	2026-10-22	Ads agent (agency AI)	Spend of 88.40 is 28.40 over the daily cap of 60. The daily budgets this agent set add up to 90, above the cap. Rule: daily_cap_spend · rules version sample-1	28.40 CAD	spend-leads-1022
Not allowed	2026-10-23	Ads agent (agency AI)	Spend of 88.40 is 28.40 over the daily cap of 60. The daily budgets this agent set add up to 90, above the cap. Rule: daily_cap_spend · rules version sample-1	28.40 CAD	spend-leads-1023
Not allowed	2026-10-23	Ads agent (agency AI)	Acted on brand-search, which you marked off-limits. Rule: off_limits · rules version sample-1		chg-1023
Not allowed	2026-10-24	Ads agent (agency AI)	Acted in US, outside the places you allowed. Rule: place · rules version sample-1		chg-1024b
Can't tell	2026-10-24	Could be: Ads agent (agency AI), Email assistant	Made with a login shared by ads-agent, email-agent; cannot tell which agent acted. Rule: who_acted		chg-1024a
Allowed	2026-10-20	Ads agent (agency AI)	This change follows every rule that applies to it. Rule: within_rules · rules version sample-1		chg-1020a
Not checked	2026-10-19	A person	Made by a person, not by an agent. Rule: who_acted		chg-1019
Not checked	2026-10-20	The platform	Made by the platform's own automation, not by your agents. Rule: who_acted		chg-1020b

Unusual days

Status	Date	Campaign	What we saw	Money	Record
Worth a look	Oct 22	prospecting (meta)	Spent 68.00 CAD on Oct 22 — about 3.4× a normal day for this campaign (a normal day: 20.00 CAD, the middle of the 7 days before).	68.00 CAD	spend-prospecting-1022
Too early to tell	Oct 24	holiday-test (meta)	Spent 52.00 CAD on Oct 24 — about 4.2× a normal day for this campaign (a normal day: 12.50 CAD, the middle of the 4 days before). Too early to tell: only 4 days of spend before it; we wait for 7.	52.00 CAD	spend-holiday-test-1024

We compared 14 campaign-days with the 7 days before each. 4 had fewer than 7 days of spend before them. An unusual day can be a launch, a sale or a holiday: worth a look, not a rule verdict.

6 day or month cap checks were within the cap and are not listed.

Allowed means allowed by your own rules. Billevera is read-only and does not judge whether spending was worth it. Not a certification.

Waste: worth a look (a made-up book seller on Amazon)

Reports: Bulk sheet 2026-10-01 to 2026-10-28; Search term report 2026-10-01 to 2026-10-28.

7 Worth a look
8 Too early to tell

Money worth a look (may be wasted): 8.40 GBP. Each spend row is counted once.

Money worth a look (may be wasted): 105.30 USD. Each spend row is counted once.

Money too early to tell: 34.30 USD.

Your thresholds: no sales after 4.50 USD; break-even 4.50 USD per sale; at least 14 days of data and 10 clicks before we say anything; no sales is worth a look only when that is at most a 1 in 20 chance at your usual sale rate; cost per sale needs at least 2 sales.

Campaign map

Each dot is a campaign: further right spent more, higher sold more. A dot low and to the right spent a lot for few orders.

Worth a look (6)
Too early to tell (3)
Nothing found (2)

Numbered on the map, most money worth a look first:

Salt Orchard - Category: 33.60 USD worth a look (33.60 USD spent, 0 orders)
Salt Orchard - Broad: 26.00 USD worth a look (38.40 USD spent, 2 orders)
Salt Orchard - Exact 1: 14.50 USD worth a look (20.60 USD spent, 5 orders)
Salt Orchard - Exact 2: 11.70 USD worth a look (11.70 USD spent, 0 orders)
Fennel Lane - Exact copy: 9.90 USD worth a look (9.90 USD spent, 1 order)

Campaigns in GBP are not on the map; their lines are in the table.

Status	Check	Where	What we saw	Money	Next step	Record
Worth a look	Spend with no sales	Campaign: Salt Orchard - Category	Campaign spent 33.60 USD on 70 clicks with no orders (your threshold is 4.50 USD). With your usual sale rate for this product in US (about 1 sale per 20 clicks), 70 clicks without a sale is about a 1 in 34 chance of bad luck.	33.60 USD	Pause the campaign, or check its keywords, bids and product.	sample-bulk:14
Worth a look	Cost per sale above your break-even	Campaign: Salt Orchard - Broad · Ad group: Ad group 1 · Keyword: cozy mystery (broad)	Target cozy mystery (broad) spent 26.00 USD for 2 orders. At your break-even of 4.50 USD per sale, 2 orders cover 9.00 USD.	26.00 USD	Lower the bid on this keyword or target, or check the price and listing.	sample-bulk:9, sample-terms:3
Worth a look	Cost per sale above your break-even	Campaign: Salt Orchard - Exact 1 · Ad group: Ad group 1 · Keyword: orchard mystery (exact)	Target orchard mystery (exact) spent 14.50 USD for 3 orders. At your break-even of 4.50 USD per sale, 3 orders cover 13.50 USD.	14.50 USD	Lower the bid on this keyword or target, or check the price and listing.	sample-bulk:4, sample-terms:5
Too early to tell	Search term with no sales	Campaigns: Salt Orchard - Auto, Salt Orchard - Broad · Search term: free kindle mystery	Shoppers searching “free kindle mystery” cost 12.80 USD over 16 clicks across 2 campaigns with no orders. Too early to tell: with your usual sale rate for this product in US (about 1 sale per 20 clicks), 16 clicks without a sale still happens by chance about 1 in 2 times.	12.80 USD	Add it as a negative exact keyword in: Salt Orchard - Auto, Salt Orchard - Broad.	sample-terms:1, sample-terms:2
Too early to tell	Spend with no sales	Campaign: Salt Orchard - Broad · Ad group: Ad group 1 · Keyword: small town mystery (broad)	Target small town mystery (broad) spent 12.40 USD on 22 clicks with no orders (your threshold is 4.50 USD). Too early to tell: with your usual sale rate for this product in US (about 1 sale per 20 clicks), 22 clicks without a sale still happens by chance about 1 in 3 times.	12.40 USD	Pause this keyword or target, or lower its bid.	sample-bulk:10
Too early to tell	Spend with no sales	Campaign: Salt Orchard - Exact 2	Campaign spent 11.70 USD on 18 clicks with no orders (your threshold is 4.50 USD). Too early to tell: with your usual sale rate for this product in US (about 1 sale per 20 clicks), 18 clicks without a sale still happens by chance about 1 in 2 times.	11.70 USD	Pause the campaign, or check its keywords, bids and product.	sample-bulk:7
Worth a look	Same keyword in several campaigns	Campaigns: Salt Orchard - Exact 1, Salt Orchard - Exact 2 · Keyword: orchard mystery (exact)	The same keyword orchard mystery (exact) runs in 2 campaigns — they may compete for the same searches; worth checking which one to keep. The copies other than Salt Orchard - Exact 1 spent 11.70 USD.	11.70 USD	Keep it in one campaign (Salt Orchard - Exact 1 has done best so far) and pause the other copies.	sample-bulk:4, sample-bulk:7, sample-terms:5
Too early to tell	Cost per sale above your break-even	Campaign: Fennel Lane - Exact copy · Ad group: Ad group 1 · Keyword: christmas romance (exact)	Target christmas romance (exact) spent 9.90 USD for 1 order. At your break-even of 4.50 USD per sale, 1 order covers 4.50 USD. Too early to tell: only 1 sale so far; we wait for 2 before judging the cost per sale.	9.90 USD	Lower the bid on this keyword or target, or check the price and listing.	sample-bulk:20
Worth a look	Same keyword in several campaigns	Campaigns: Fennel Lane - Exact, Fennel Lane - Exact copy · Keyword: christmas romance (exact)	The same keyword christmas romance (exact) runs in 2 campaigns — they may compete for the same searches; worth checking which one to keep. The copies other than Fennel Lane - Exact spent 9.90 USD.	9.90 USD	Keep it in one campaign (Fennel Lane - Exact has done best so far) and pause the other copies.	sample-bulk:18, sample-bulk:20, sample-terms:7
Too early to tell	Spend with no sales	Campaign: Backlist - Auto	Campaign spent 9.60 USD on 16 clicks with no orders (your threshold is 4.50 USD). Too early to tell: your reports show no sales yet for this product in US, so we start from a cautious rate of about 1 sale per 47 clicks; 16 clicks without a sale still happens by chance more often than not.	9.60 USD	Pause the campaign, or check its keywords, bids and product.	sample-bulk:26
Worth a look	Outside your marketplaces or products	Campaign: Backlist - Auto · Product: B0SAMPLE77	Campaign advertises product B0SAMPLE77, which is not in your list of products.	9.60 USD	Check the product: pause this product ad if it is not one you sell or meant to advertise.	sample-bulk:25
Worth a look	Outside your marketplaces or products	Campaign: Fennel Lane - UK · Marketplace: UK	Campaign runs in marketplace UK, which is not in your list (US).	8.40 GBP	Check the marketplace: pause the campaign if you did not mean to advertise there.	sample-bulk:23, sample-bulk:24
Too early to tell	Spend with no sales	Campaign: Salt Orchard - Phrase	Campaign spent 5.20 USD on 8 clicks with no orders (your threshold is 4.50 USD). Too early to tell: only 8 clicks so far; we wait for 10.	5.20 USD	Pause the campaign, or check its keywords, bids and product.	sample-bulk:12
Too early to tell	Search term with no sales	Campaign: Salt Orchard - Auto · Search term: b0sample55	Shoppers searching “b0sample55” cost 4.90 USD over 11 clicks across 1 campaign with no orders. Too early to tell: with your usual sale rate for this product in US (about 1 sale per 20 clicks), 11 clicks without a sale still happens by chance more often than not.	4.90 USD	Add it as a negative product target in: Salt Orchard - Auto.	sample-terms:4
Too early to tell	Search term with no sales	Campaign: Fennel Lane - Broad · Search term: romance audiobook	Shoppers searching “romance audiobook” cost 4.60 USD over 4 clicks across 1 campaign with no orders. Too early to tell: only 4 clicks so far; we wait for 10.	4.60 USD	Add it as a negative exact keyword in: Fennel Lane - Broad.	sample-terms:6

2 rows are not in USD and were not checked.

Worth a look means the numbers met your own thresholds; whether the spend was worth it is your call. Billevera only reads: it never changes a campaign, bid or budget, and promises no return on spend. Not a certification.

Sample statement