How to check AI changes in Meta Ads

Open activity history

Activity history lists the changes made to your ad account: when, what changed and who made the change.

Meta explains where to find it in How to view activity history for your ads across Meta technologies.

Menu names change. If you can’t find it, search Meta’s Business Help Center for “activity history”.

Save the changes as a file

Set the dates you want to review and export the list as a CSV file, so you keep your own copy.

Save a copy every week or two. Don’t count on old history staying available.

Billevera’s free check needs these columns: Date and time; Changed by (or Actor Name); Activity (or Translated Event Type). It reads old and new budget or bid values only when the text says “from X to Y”.

Download spend by day

Export an Ads Manager report with the amount spent by each campaign, broken down by day.

Meta’s steps: Download a delivery report in Ads Manager. Use the same dates and choose a breakdown by day: a row that covers several days can’t show which day the money went.

The free check needs: Campaign ID or Campaign name; Amount spent; Day (or Reporting starts and Reporting ends).

Look for budget changes

Find every budget change in activity history. For each one, note its size, who made it and whether you agreed to it.

Write down your own limits first: the most per day, the most per month, and how big a raise needs your OK. Then compare each change, and the spend on the days after it.

Look for new campaigns and targeting changes

List new campaigns, ad sets and ads, and any change to who sees your ads or where they run.

A change to the audience or the countries can move money to people you never meant to reach. Ask the tool’s maker or your agency about each one you don’t recognise.

Check who made each change

Read the Changed by column. If it shows a login that several people or tools use, you can’t tell which one acted.

A tool may show under its own name, an app’s name, or the person whose login it borrowed. Note which names you see, so you can link them to the right tool.

Give each tool and agency its own access

Give each person their own access and each tool its own identity, so the history can tell them apart.

Meta lets you add people to a business portfolio and assign them the ad account (Add people to a business portfolio and assign a business asset). It also has system users (Add system users to your business portfolio). Ask your tool’s maker whether it can connect with an identity of its own.

Run the free check, if you like

Billevera’s free check reads your activity history and spend files in your browser and marks each change Allowed, Not allowed, Can’t tell or Not checked against your own rules.

You name the AI tool, list the names it appears under in Changed by, and answer five questions: daily cap, monthly cap, the raise that needs your OK, off-limits campaigns, and where it may run. A shared or unknown login is Can’t tell, never Allowed. Your files are not uploaded.

The waste section (campaigns worth a look) covers Amazon Ads today. Meta comes later.